Compensa - Your Insurance Companion in social media
The world of insurance is complicated, but together with Compensa we explain its biggest meanderings in a simple and understandable way, at the same time promoting the most important insurance products.
insurers are companies...
Companies with complicated T&Cs, products and procedures that do not enjoy great trust among Poles…
companion instead of a company
Is it possible to talk about insurance in an accessible way? Yes. And, even more so, it is necessary. Especially if you are Compensa – the Insurance Companion. With this idea in mind, we rebuilt Compensa’s Facebook and Instagram communication.
A fresh look at the world of insurance
We prepared a new, friendly key visual, developed publication tactics and thematic cycles and, on a daily basis, we use our copywriting skills to connect the world of insurance with the world of… humans and play with RTMs. Always in a professional way, but sometimes with tongue in cheek. Because who says insurance has to be boring?
during a year of SM communication:
We published hundreds of posts and broadcasted hundreds of ads – all to build brand awareness and attract new customers, and insurance agents who should have Compensa in their portfolio.
recipients on FB and IG (increased by 180% year on year)
content interactions (increased by 20% year on year)