Explore with AliExpress!

„Compartment mystery comb” – AliExpress on social media

Our task was to redefine imperfection, make it a showcase and a platform for brand communication. The axis and heroes of communication were products as unique as AliExpress itself and the descriptions, and content of the posts were taken straight from the platform. Explore with AliExpress!

social media Aliexpress 2019

challenge

short plush fur…

How to run communication of an e-commerce platform in which product descriptions are like this: “New retro women’s cute fox ear berets”? Slippers shaped like pink pigs are “short plush fur,” a remote control cover (?!) is a “remote-controlled hood” and a hair brush with hidden storage (?!?!) is a “compartment mystery comb”?

idea

let’s use it!

We redefined imperfection: made it a showcase and a platform for brand communication. The axis and heroes of communication were products as unique as AliExpress itself, and the descriptions and content of the posts were taken straight from the website. Explore with AliExpress!

memes were our ally

Inspired by trends, we chose a meme format for our publications. The light and eye-catching creation was accompanied by texts that in many cases referred to classics of the Internet. In this way, we created a campaign that showcased AliExpress’ wide range of products and, at the same time, became the most memic e-commerce communication on the market!

Translating this into the language of grocery shopping: if you want to buy bananas on AliExpress, you’ll come home with a yellow oblong cat bed, a fluorescent kite and probably some ice molds. All shaped like bananas. And also, with a banana-shaped smile on your face.

Explore with AliExpress!

Our campaign has been recognized in industry competitions. The unusual communication of one of the biggest e-commerce services in the world won the “Kreatura” award and two bronze “KTR sword” awards. And, of course, kudoz from the community :). So we are VERY proud of this communication!

results

within a year of the campaign’s launch

we charmed and entertained Poles, and built an engaged community around AliExpress on social media.

8 million

social media campaign interactions

320 k

content interactions

229 %

engagement rate on Facebook

Over the year, we discovered over 500 products with the help of our community!

Would you like to work with us?
Glad to hear it! Write to us and let’s talk.

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